Use simple, clear language

Avoid jargon and ALL CAPS, expand acronyms in their first instance and write to be easily understood by your audience.

Write meaningful headings

All headings should be informative, clearly separating relevant page content.

Explain complex images

Make sure all graphs, maps, tables or text as image is described in content.

Write descriptive text for buttons and links

Explain exactly where you are sending users so they know where they are going. Avoid empty call to actions that say nothing, such as “Learn more”.

Ensure videos have captions

Videos must have captions of spoken words and relevant sounds. If there isn’t an option to switch captions on/off, embed them into the video.

Ensure videos have audio descriptions

Narrate any relevant visual information important to understanding the content and context.

Provide text transcripts for media

Include a description of all visual information, including descriptions of scene changes and the actions and expressions of actors, as well as a transcript of all non-speech sound and spoken dialogue.

Write descriptive alt text for images

Provide relevant alt text for images, that do not include "picture of" or "image of" but should start with a capital letter and end with full stop.